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New York turns to tourism veteran as global battle for travelers heats up

Fred Dixon to lead NYC Tourism + Conventions again after international marketing post
New York is trying to sell visitors on the Brooklyn Bridge and other attractions. (Getty Images)
New York is trying to sell visitors on the Brooklyn Bridge and other attractions. (Getty Images)
CoStar News
August 27, 2026 | 6:01 P.M.

Fred Dixon, the longtime former head of New York City's tourism agency, is returning to lead the organization after spending more than two years promoting U.S. travel to international visitors.

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