Hotel sales activity surged in the first half of 2026 across the Southeast region, bolstered by recent favorable performance results and the return of a selective group of investors, including family offices and large private equity firms.
Luxury-led sales fuel Southeast hotel transaction rebound in first half of 2026
Deal volume climbed 65% year over year as investors targeted upscale, branded assets
By Chantal Wu
CoStar AnalyticsAugust 5, 2026 | 11:00 AM
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