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Chili's Parent Sees Promise in First Urban Kitchen for Virtual Brands in Manhattan

Brinker International Weighs Real Estate Options To Serve Delivery- and Takeout-Only Brands
Chili's parent company, Brinker International, plans to serve more customers with its virtual brands. (<a href="https://www.flickr.com/photos/jeepersmedia/14230428112" link-data="{&quot;cms.site.owner&quot;:{&quot;_ref&quot;:&quot;00000164-904d-d794-ad6f-dcff6d680000&quot;,&quot;_type&quot;:&quot;ae3387cc-b875-31b7-b82d-63fd8d758c20&quot;},&quot;cms.content.publishDate&quot;:1643845903651,&quot;cms.content.publishUser&quot;:{&quot;_ref&quot;:&quot;00000166-c132-d2fd-a1e7-cbfb6a030000&quot;,&quot;_type&quot;:&quot;6aa69ae1-35be-30dc-87e9-410da9e1cdcc&quot;},&quot;cms.content.updateDate&quot;:1643845903651,&quot;cms.content.updateUser&quot;:{&quot;_ref&quot;:&quot;00000166-c132-d2fd-a1e7-cbfb6a030000&quot;,&quot;_type&quot;:&quot;6aa69ae1-35be-30dc-87e9-410da9e1cdcc&quot;},&quot;link&quot;:{&quot;attributes&quot;:[],&quot;url&quot;:&quot;https://www.flickr.com/photos/jeepersmedia/14230428112&quot;,&quot;_id&quot;:&quot;0000017e-bcd9-dee3-ad7e-bffdd3540000&quot;,&quot;_type&quot;:&quot;ff658216-e70f-39d0-b660-bdfe57a5599a&quot;},&quot;linkText&quot;:&quot;Mike Mozart/Flickr&quot;,&quot;_id&quot;:&quot;0000017e-bcd9-dee3-ad7e-bffdd3470000&quot;,&quot;_type&quot;:&quot;809caec9-30e2-3666-8b71-b32ddbffc288&quot;}">Mike Mozart/Flickr</a>)
Chili's parent company, Brinker International, plans to serve more customers with its virtual brands. (Mike Mozart/Flickr)
CoStar News
February 3, 2022 | 7:41 P.M.

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The chief executive of the parent company of Chili's Grill & Bar never thought he'd see the day when the Tex-Mex chain would be in Manhattan, but that's exactly what happened when the company rolled out its first urban kitchen in the New York City borough to serve up two of its virtual brands, including Chili's To-Go and It's Just Wings.

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