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Hotel companies are finding these two types of branding options attractive

What CoStar's Analytics team is hearing from hospitality professionals
The first City Express by Marriott debuted in Duluth, Georgia, as a conversion from a Best Western Plus. (CoStar)
The first City Express by Marriott debuted in Duluth, Georgia, as a conversion from a Best Western Plus. (CoStar)
CoStar Analytics
May 14, 2025 | 9:42 P.M.

The hotel branding space is becoming increasingly crowded, as hotel companies add new chains to cater to burgeoning consumer segments, fill voids in their existing brand portfolio and maintain an evolving franchisee base.

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