On July 3, the flag ceremony took place on the Pointe des Arts site on the Ile Seguin. The event marks a major milestone in the project, which will eventually be transformed into a 53,000 m² cultural district featuring an eight-screen Pathé cinema, a 221-room 4-star hotel with its panoramic restaurant overlooking the Seine, shops, offices, including the future headquarters ofEmerige, restaurants and a 5,000 m² art center. Business Immo was on site.