Cooling summer demand mutes Los Angeles hotel performance following early-year lift

The Los Angeles hotel market continues to navigate a complicated performance landscape, with shifting demand patterns shaping results in both 2024 and 2025. After a soft 2024, when revenue per available room, or RevPAR, was negative in most months due to a combination of weaker leisure demand and limited pricing power, 2025 began on a more encouraging note. January through April saw meaningful year-over-year improvement, boosted partly by wildfire-related displacement that temporarily increased occupancy and stabilized hotels' average daily rate, or ADR. This short-lived lift helped push RevPAR growth into positive territory during the first five months of the year.