Analysis by Hannah Smith 

This year has been strong for Australia, which has outpaced many regions in hotel performance growth. More noteworthy is the way in which Australia has achieved that growth.  

Compared to other Asia Pacific countries, Australia has reported the most widespread growth, with 84% of the country’s submarkets showing an increase in revenue per available room (RevPAR) through the first ten months of the year.  

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Australia has highest percentage of submarkets growing RevPAR

Further, among the world’s 15 largest countries based on hotel room supply, Australia ranks seventh in YTD RevPAR growth, outpacing countries such as Canada, Italy, the U.K., and the U.S. 

What stands out most, however, is Australia is the only one of those countries driving RevPAR increases through occupancy as opposed to average daily rate (ADR). In nearly every world region, hotels are relying more on pricing power to bolster the top line. 

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Australia’s RevPAR growth comes (slightly) more from occupancy, unlike other countries

Compression stories are different across markets

Historically, compression nights were important for major markets in Australia, with 20% of days in Sydney and Melbourne reporting a 90%+ occupancy in 2019.

There’s been some rebound in compression in Sydney, with over half of days above an 80% occupancy and 13% of days above the 90% threshold. ADR premiums have also remained relatively stable for Sydney – when looking between 60%-80% occupancy, there’s a 5-6% jump in ADR for each 10-percentage point increase in occupancy. Above 80%, that ADR variance increases to between 12-15%.

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High occupancy days matter because of their ADR premium

The biggest difference in compression in Sydney since 2019 is when the compression days fall – historically, 60% of compression days came between Monday and Wednesday. In 2025, that’s down to 44%, with weekends now dominating compression nights. This means that compression in the market is less likely to be dictated by convention or business travel, but rather by leisure events. 

This has an impact on pricing as well. In 2019, weekdays and weekends ran a similar ADR in the market. Now, the leisure demand comes with more pricing power, and weekends now exceed weekdays by 7 to 16% across all occupancy levels.

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Weekday ADR led in 2019, now weekend leads

The compression story in Melbourne is a little different. In 2025, the majority of nights fell below an 80% occupancy, with only a handful of days exceeding 90%. Perhaps due to their relative rarity now in the market, these high occupancy days did come with a higher ADR premium in 2025. 

In 2019, nights between 80-90% occupancy had a 10% higher ADR than those between 70-80%. Today that ADR premium is 20%. The premium for nights above 90% occupancy is even more stark, but with only a few days meeting that occupancy level, the ADR premium is being skewed by one very high-priced event (Formula 1). Of the nine days that exceeded a 90% occupancy, four came during the week, with a few conferences falling on the same days. The remaining five compression days fell on weekends and coincided with leisure events, including the Juicy music festival and the F1 Australian Grand Prix.

Like Sydney, Melbourne sees far fewer high occupancy days fall midweek, and leisure demand is the differentiator between a mid- and high-occupancy day. Unlike Sydney, Melbourne has always had a higher weekend ADR than weekday, though that has become even more important now as a source of growth.

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Melbourne is relying on weekend ADR premium now more than ever

Lower-end classes benefit more from the leisure compression days, with midscale hotels growing 70% year over year on weekend days exceeding 90%. As a result of the higher growth in the lower tier, rates are compressed on high-occupancy days, with the classes pricing more similarly to each other. The exception to that rate compression is the luxury class, which sees an even higher rate premium on high-occupancy days.

Supply growth

Some Australian markets have seen strong growth in inventory. The three highest supply growth markets lag 2019 occupancy levels, so demand hasn’t kept pace with supply. However, Perth has the fourth highest supply growth (12%) and the second highest occupancy growth to 2019.

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High supply growth hurting some occupancy recovery

Brisbane’s popularity is growing

Of the three Australian markets that STR forecasts, Brisbane is the outlier, with nearly 9% room rate growth year to date. This growth is not new, as the market’s ADR has significantly outpaced other markets in the country since 2019. 

Brisbane’s ADR is 60% higher than 2019, while Sydney and Melbourne are around 20% higher. Brisbane’s room rate hike has been helped by a shift in composition towards more luxury supply, however, every class has exceeded a 55% increase in the market since 2019. 

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Brisbane’s ADR growth this year is an outlier

Conclusion

Markets across Australia are finding year-over-year growth, but many have not returned to the same performance as 2019, which goes beyond just top-line numbers. 

Compression nights are hugely important, especially across city center hotels. and are a useful tracker of the performance of corporate group travel. We do not anticipate a sudden resurgence in that segment next year, so hoteliers may become more and more reliant on leisure groups for high ADR premiums.

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