HOTEL PROFITABILITY

The world’s leading hotel benchmarking solution now connects revenue, expenses, and profit—so you can make smarter decisions, faster.

Benchmarking that powers profitability

In an environment of lower demand and higher operational costs, hoteliers need clear visibility into their profitability versus the competition.

Explore Profitability Benchmarking Participation

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Unlock true profit potential

Compare your hotel’s full P&L performance against industry peers to pinpoint exactly where you may be leaving money on the table.

Reveal new revenue opportunities

Identify which revenue streams are under‑leveraged and uncover ways to boost their top-line impact.

Strengthen operational efficiency

Use actionable cost and labor benchmarks to uncover savings opportunities and make smarter, data‑driven decisions across your entire operation.

Why CoStar with STR Benchmark

More than 90,000 hotels worldwide already benchmark their top-line performance through CoStar. Add your P&L to unlock a comprehensive view. New to benchmarking? Discover the only platform that integrates revenue, expenses, profit, and property lifecycle insights.

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