Content creation in the hospitality industry has grown at a rapid pace over the past several years, becoming an essential tool for marketing and storytelling in the space.
Experience-led travel is driving growth across the hotel industry and sports tourism is a huge component of that momentum — especially this year with North America hosting the 2026 FIFA World Cup.
U.S. hoteliers know the opportunity they have this summer to boost performance with the 2026 FIFA World Cup heading through 11 American cities, but the opportunity to showcase the country could serve ...
New York City’s lodging industry has launched its annual NYC Hotel Week when more than 150 properties across the city’s five boroughs offer discounts and other promotions.
In 2026, destinations around the world are expected to see a boon to visitors thanks to some of the biggest new television shows and movies hitting screens this year and next.
Nothing will determine the success or failure of commercial strategy teams at hotels more than their ability to foster and retain talent, said Horwath HTL Managing Director Dorothy Dowling.
NASHVILLE, Tennessee — If there's one thing hoteliers can do to drive growth for their commercial strategy, it's prioritize and incentivize teamwork across revenue management, sales and marketing.
NASHVILLE, Tennessee — The shift from group demand being a driver of growth for hotels to an area of softness has been difficult for hoteliers to navigate this year as leisure demand also weakened, ...
NASHVILLE, Tennessee — Hotel leisure demand is full of wild swings, none more so than during major events that lead to a lot of hotel bookings and busy weekends for hoteliers.
NASHVILLE, Tennessee — How consumer make purchases online is changing, and hotel distribution and content needs to evolve to match this shifting consumer behavior.
INDIANAPOLIS — As more hotel companies work to merge sales, marketing and revenue management into a combined commercial team, experts in those respective fields say it's more important than ever for ...
INDIANAPOLIS — Transparency, alignment on key performance indicators and a general culture of clear communication are what hotel owners want from their on-property teams, including leaders in ...
Dual-branded hotels have been popular for more than a decade as the hospitality industry seeks to streamline operating models and cater to different guest segments.
INDIANAPOLIS — While much of the discussion on hotel distribution over the past decade has focused on the importance of funneling guests into direct channels, experts say hoteliers also need to be ...
INDIANAPOLIS — Young employees at hotels need more than pure financial compensation and a clear pathway to earning incentives to be properly motivated, according to a panel of experts.
INDIANAPOLIS — While many hoteliers are still wondering what they need to do to adapt to a new era of artificial intelligence, two experts speaking at the 2025 HSMAI Commercial Strategy Conference ...
INDIANAPOLIS — The idea that commercial strategy in hotels needs to evolve through better collaboration between revenue management, sales and marketing is not new, but the hope that artificial ...
While Google remains the top way travelers prepare for their trips, a growing subset of consumers is turning to artificial intelligence to help them research and plan out their stays.
Although sports like pickleball might attract some guests as the new sport on the block, experts say no other amenities can drive revenue in the way a well-crafted golf package does to this day.
