July 22, 2025
AI, collaboration the key drivers of change for hotel sales and marketing
The two things driving change in the sales and marketing disciplines for hotels right now seem to be artificial intelligence and collaboration.
2,312 Sales & Marketing results
July 10, 2025What hotel revenue, sales, marketing must understand about each other
INDIANAPOLIS — As more hotel companies work to merge sales, marketing and revenue management into a combined commercial team, experts in those respective fields say it's more important than ever for people in those fields to understand each other.
July 9, 2025Hotel owners want better communication from on-property experts
INDIANAPOLIS — Transparency, alignment on key performance indicators and a general culture of clear communication are what hotel owners want from their on-property teams, including leaders in revenue, sales and marketing.
July 3, 2025How a London general manager plays on dual-branded hotels' connections and individuality
Dual-branded hotels have been popular for more than a decade as the hospitality industry seeks to streamline operating models and cater to different guest segments.
July 3, 2025How hotel companies can get more out of online travel agencies
INDIANAPOLIS — While much of the discussion on hotel distribution over the past decade has focused on the importance of funneling guests into direct channels, experts say hoteliers also need to be thinking critically of how their properties appear on online travel agency websites.
July 1, 2025How hotel companies can better incentivize younger employees
INDIANAPOLIS — Young employees at hotels need more than pure financial compensation and a clear pathway to earning incentives to be properly motivated, according to a panel of experts.
June 20, 2025Consistency across marketing key for hotels in age of AI
INDIANAPOLIS — While many hoteliers are still wondering what they need to do to adapt to a new era of artificial intelligence, two experts speaking at the 2025 HSMAI Commercial Strategy Conference said AI-related success will boil down to consistency and efficiency.
June 18, 2025Hoteliers hope AI can lead to renaissance for commercial strategy
INDIANAPOLIS — The idea that commercial strategy in hotels needs to evolve through better collaboration between revenue management, sales and marketing is not new, but the hope that artificial intelligence can help bring that dream closer to reality is.- April 18, 2025
As travelers turn to AI for trip research, hotel digital marketers adapt strategies
While Google remains the top way travelers prepare for their trips, a growing subset of consumers is turning to artificial intelligence to help them research and plan out their stays. 
January 8, 2025Golf packages are a solid revenue-driver at resorts despite economic fluctuations
Although sports like pickleball might attract some guests as the new sport on the block, experts say no other amenities can drive revenue in the way a well-crafted golf package does to this day.- January 3, 2025
Outlook on international arrivals to US positive despite headwinds
Inbound international travel to the United States has been steadily rising year over year since the COVID-19 pandemic, and 2025 figures to be more of the same. 
December 17, 2024New HSMAI head foresees international growth for hotel association
In some ways, Brian Hicks stepped into the president and CEO role of the Hospitality Sales and Marketing Association International in uniquely difficult circumstances — stepping in to fill the shoes of a long-time, beloved leader who recently died.- November 19, 2024
As Chinese tourists travel internationally again, their desires have changed
LONDON — Chinese travelers are returning to Western Europe and other destinations, but their preferences look quite different from before the pandemic. 
September 18, 2024Corporate travel managers look for flexibility, rate caps, value-added options this RFP season
As corporate travel continues to increase, travel managers are looking for more and more from hotels in their negotiated rates and contracts.
August 21, 2024Hotels Need Creativity, Collaboration for Group Events
NASHVILLE, Tennessee — Meeting planners and attendees are looking for unique experiences just like transient travelers, and the hotels best equipped to provide those experiences in a practical way are poised for success, experts say.- August 8, 2024
Commercial Strategy Teams Refine Collaboration, Leadership Skills
Speakers at the recent 2024 HSMAI Commercial Strategy Conference in Charlotte, North Carolina, continued to push for more collaboration between sales, marketing and revenue-management teams, and said metrics between the three disciplines should be aligned to maximize their goals. 
July 23, 2024Hoteliers Must Dig Deeper Into the Profitability of Demand
CHARLOTTE, North Carolina — The hotel industry can be overly focused on gross revenues and not look closely enough at the profitability of different channels, experts say.
July 22, 2024Hotel Digital Marketers Need Better Metrics To Gauge Success
CHARLOTTE, North Carolina — Digital marketers in the hotel space are ready to dump return on ad spend as a marquee metric.- July 19, 2024
Commercial Strategy Teams Must Align on Metrics, Execs Say
CHARLOTTE, North Carolina — A perfectly aligned commercial group, including revenue, sales and marketing, is the ideal most modern hotel companies strive for, but experts say getting those three departments on the same page requires effort and thought. 
July 17, 2024Independent Hotels Turn Personalized Messaging Into Bookings
CHARLOTTE, North Carolina — Developing personalized, meaningful messages to guests is vital to driving bookings at independent hotels, experts say.
