Data Insights Blog

The latest hotel industry analysis

Hotel Customer Satisfaction

Hotel Customer Satisfaction
16 October 2019

In any walk of life, a positive guest experience can go a long way towards creating loyal customers and brand advocates. However, the need for positive experiences is amplified in the hospitality industry. When asked about the forms of information used to plan a holiday, 69% of respondents in our Consumer Travel Insights Report used online review sites, and 51% relied on personal recommendations.