Milan hotel booking levels top 85% ahead of Winter Olympics

ARLINGTON, Va. – 5 February 2026 – Ahead of the Winter Olympics, Milan’s hotel occupancy on the books is as high as 85.2%, according to data from CoStar, the leading global provider of online real estate marketplaces, information and analytics in the property markets.

Four nights within the two-week event period are pacing above 80% occupancy on the books, including the peak on 11 February (85.2%). The night of the opening ceremony on 6 February is at 82.9% – the fourth highest level across event dates. 

Currently, Milan’s lowest level in Olympic occupancy on the books is the night of the closing ceremony (71.4%). This follows a standard Olympics trend which was seen most recently in Paris during the summer of 2024. 

“A combination of factors—including limited hotel supply growth, improved public transportation, and Milan’s role as an international gateway market—is expected to support strong hotel performance throughout the Olympic period,” said Aoife Roche, regional vice president of EMEA sales at STR. “Milan is a midsize hotel market compared with previous Winter Olympic hosts. That lower volume of inventory will factor into higher occupancy levels as official and tourist demand enters the market.”

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CoStar also forecasts major lifts in monthly performance, with February occupancy expected to reach 77.9%, which would be the highest for any February on record in Milan. While the Olympics are helping drive occupancy, Milan Fashion week also occurs two days after the closing ceremony. 

Average daily rate (ADR) is expected to rise 48.1% year over year for February.

Further Winter Olympics analysis can be found here. 

For more information about the company and its products and services, please visit costargroup.com. 

News Media Contacts
Haley Luther
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(216) 278-0627
hluther@costar.com 

About CoStar Group 
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.

CoStar Group’s websites attracted over 143 million average monthly unique visitors in the third quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.

This news release includes "forward-looking statements" including, without limitation, statements regarding CoStar's expectations or beliefs regarding the future. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements. The following factors, among others, could cause or contribute to such differences: the risk that forecasted February 2026 hotel occupancy increases in Milan do not occur as expected due to major events, including the Winter Olympics and Milan Fashion Week. . More information about potential factors that could cause results to differ materially from those anticipated in the forward-looking statements include, but are not limited to, those stated in CoStar’s filings from time to time with the Securities and Exchange Commission, including in CoStar’s Annual Report on Form 10-K for the year ended December 31, 2024 and Forms 10-Q for the quarterly periods ended March 31, 2025, June 30, 2025, and September 30, 2025, each of which is filed with the SEC, including in the “Risk Factors” section of those filings, as well as CoStar’s other filings with the SEC available at the SEC’s website (www.sec.gov). All forward-looking statements are based on information available to CoStar on the date hereof, and CoStar assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.