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Increased group bookings help room revenue rebound at large hotels

Properties with over 1,000 rooms show strongest group demand gain this year
The 735-room Westin Kierland Resort & Spa is located in Scottsdale, Arizona. (CoStar)
The 735-room Westin Kierland Resort & Spa is located in Scottsdale, Arizona. (CoStar)
CoStar Analytics
June 15, 2026 | 7:14 P.M.

In a strong turnaround from last year, the number of conferences, conventions and other large events held at hotels has increased this year. The resulting group demand for hotel rooms and revenue per available room, or RevPAR, has driven a meaningful increase in revenue for large hotels.

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