Global sports retail and betting company Fanatics, based in Jacksonville, Florida, is further expanding its footprint in New York.
Fanatics has leased the entire 210,000‑square‑foot office property at 95 Morton St. in the West Village, doubling from about half that space at the property it’s occupied since 2022, landlord Meadow Partners, a real estate private equity firm, said in a statement.
The new deal will begin in the fourth quarter of 2027 and run through 2038. A Meadow Partners spokeswoman declined to comment on the rent terms and other details to CoStar News.
Fanatics last year also signed a two-year lease spanning 54,472 square feet at 345 Hudson St. in the nearby Hudson Square neighborhood, according to CoStar data. Hudson Square, bordered by Tribeca, the West Village and SoHo with the Hudson River waterfront promenade to the west, has become a major corporate hub, home to large campuses of companies including Google and Disney, which owns ESPN.
Meadow Partners in 2022 bought 95 Morton, built in 1911 and renovated in 2000, from RFR Realty for $288.2 million, CoStar data shows. The eight-story building features large floor plates, abundant natural light and immediate access to multiple subway lines, the landlord said.
“New York City plays an important role in growing our global platform by offering unmatched access to talent and connections across sports and entertainment,” Fanatics Executive Vice President and Chief Financial Officer Glenn Schiffman said in a separate statement from Gov. Kathy Hochul’s office.
As part of the expansion, Fanatics plans to add 300 new jobs in the city over the next five years and invest more than $50 million to “fit out and equip an expanded Manhattan office footprint.”
While Fanatics has offices in other cities including Tampa, Florida, and San Mateo, California, New York represents its largest office footprint globally, topping even its home base in Jacksonville, where it occupies about 120,000 square feet combined, according to CoStar data.
Fanatics allows sports fans to buy licensed merchandise and apparel; collect physical and digital trading cards and memorabilia; and bet through its sportsbook and online casino business.
For the record
Paul Amrich and Neil King of CBRE brokered the transaction on behalf of the landlord. Newmark Executive Vice Chairman Steven Rotter and Managing Director Rishi Majmundar represented Fanatics.