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As Hollywood pulls back, creator agencies emerge as new source of office demand

Management firms expand while traditional talent agencies broaden focus beyond film and television
The view from G&B Digital Management's new Los Angeles office, a deal that signals a turning point for the region's entertainment economy. (CoStar)
The view from G&B Digital Management's new Los Angeles office, a deal that signals a turning point for the region's entertainment economy. (CoStar)

For decades, many Los Angeles office landlords relied on a simple formula: lease space to entertainment companies that made movies, television shows and the stars who powered them.

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