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Extended-stay hotels: The hybrid asset class winning over customers and investors

Counter-cyclical performance attracts investment as sector blurs residential-hotel boundaries
CoStar Director of Hospitality Analytics Colin Sherman (standing left) moderates the executive panel discussion at the IMN Extended Stay Forum in Atlanta, "Identifying Demand Drivers for Extended Stay Hotels &amp; Targeting the Right Guests," featuring panelists, seated from left to right, Travis Burns, vice president of business development for Aimbridge, and Isaac Lake, brand leader, LivSmart Studios, Hilton. (IMN Extended Stay Forum)<br>
CoStar Director of Hospitality Analytics Colin Sherman (standing left) moderates the executive panel discussion at the IMN Extended Stay Forum in Atlanta, "Identifying Demand Drivers for Extended Stay Hotels & Targeting the Right Guests," featuring panelists, seated from left to right, Travis Burns, vice president of business development for Aimbridge, and Isaac Lake, brand leader, LivSmart Studios, Hilton. (IMN Extended Stay Forum)
CoStar Analytics
June 4, 2025 | 4:58 P.M.

Once an overlooked segment of the lodging industry, extended stay hotels have emerged as a compelling investment target for many investors and flagship brands in recent years. At last week’s IMN Extended Stay Forum in Atlanta, industry experts discussed how this sector’s unique positioning at the crossroads of hospitality and residential drives its appeal in today’s changing market despite, or perhaps because of, current market uncertainties. Here’s a recap of what experts had to say.

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