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European tourism is robust but increasingly fragmented

Tourist demand for Europe remains strong but is shifting
(Adobe Stock / Varitnan)
(Adobe Stock / Varitnan)

There have been few things are reliable in the world of hotels and international tourism in recent years as strong international demand to European destinations, but it remains to be seen how the ongoing war in Iran – the latest in the string of high profile disruptions the region has had to endure – will ultimately impact both leisure and business travel.

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