Richmond, VA-based S&K Famous Brands (dba S&K Menswear) launched a strategic turnaround initiative on July 25, 2008 that included a realignment of its store locations. The company said it would "move aggressively to pursue early lease terminations in locations that no longer positively represent its brand strategy or do not generate an adequate financial return." S&K's new strategy was to locate exclusively at "attractive" malls and lifestyle centers in eastern states. At the time, the men's apparel retailer had 219 stores in 26 states.