JLL has appointed Alexandra Bryant as chief executive officer of Value & Risk Advisory.
The broker said the appointment was a pivotal step in its move toward next-generation valuation services.
With 20 years at JLL spanning EMEA, APAC and the Americas, Bryant brings expertise from her roles as Global Head of Strategy and Corporate Development and Global Head of Strategy and Operations for Capital Markets. JLL said she will spearhead the evolution of its valuation business into a "scalable, AI-enhanced solution that amplifies human expertise with real-time data insights".
"We're at an inflection point where the traditional valuation approach must evolve to meet clients' needs for speed, precision, and continuous insights," said Bryant. "Our vision extends beyond point-in-time valuations to dynamic, data-driven advisory services that support clients throughout their entire investment lifecycle."
JLL said Bryant's strategy centres on two pillars.
The first it is terming 'future-ready talent' where it cultivates valuers equipped with advanced technical capabilities and AI literacy, ensuring "human expertise remains central to sophisticated analysis".
The second it calls "next-generation solution". In this regard it is developing standardised delivery models powered by AI and real-time data while maintaining the "nuanced judgment and valuer expertise that complex property decisions demand".
To complement the appointment, Mark Wynne-Smith has been named Global Lead, Asset Advisory and Services, where he will develop new growth opportunities in portfolio advisory and asset management services. His expanded remit will form part of the changing offering under Value & Risk Advisory.
"As data becomes ubiquitous, the premium shifts to professionals who can synthesize complex information into actionable insights," Bryant explained. "Our competitive advantage lies in combining cutting-edge technology with the critical thinking and problem-solving skills that only experienced professionals provide."
JLL said the appointments reinforce its commitment to delivering comprehensive advisory solutions across the capital stack, positioning the firm to "capture emerging opportunities in an increasingly data-driven real estate landscape".