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Apartment developer says service, not concessions, wins renters

Shawn Evenhaim of Balaciano Group builds units across Los Angeles
Q Topanga adopts a luxury apartment strategy that prioritizes resident experience over rent discounts, even as leasing concessions become increasingly common across Los Angeles. (CoStar)
Q Topanga adopts a luxury apartment strategy that prioritizes resident experience over rent discounts, even as leasing concessions become increasingly common across Los Angeles. (CoStar)
CoStar News
September 29, 2026 | 12:11 AM

Newly built apartment developments across Los Angeles often rely on free rent and other incentives to draw in renters as elevated vacancy and a wave of new luxury apartment openings weigh on leasing.

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