One year after Hurricane Helene and Hurricane Milton made landfall in Florida, all 13 hurricane-affected markets in the Southeast U.S. continued to experience year-over-year revenue growth. Six markets witnessed double-digit, 12-month revenue per available room gains through September 2025.
How hurricane-affected hotel markets have performed and where they are headed
Some markets are still projected to achieve revenue growth in 2026, while others only saw a short-lived demand spike
By Chantal Wu
CoStar AnalyticsOctober 31, 2025 | 7:06 P.M.
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