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Opportunists, not optimists: How hotel investors are navigating today’s buyer-driven market

What CoStar’s analytics team heard from industry experts at the Hunter Conference
The Signia Atlanta Georgia World Congress Center hosted the 37th annual Hunter Conference last week. (CoStar)
The Signia Atlanta Georgia World Congress Center hosted the 37th annual Hunter Conference last week. (CoStar)
CoStar Analytics
March 25, 2026 | 7:57 P.M.

Between an unexpected weather hiccup, a venue change to the Signia Atlanta Georgia World Congress Center and a late-night Ludacris appearance, the Hunter Conference, a hotel investment conference in Atlanta, managed to attract nearly 2,200 attendees last week.

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News | Opportunists, not optimists: How hotel investors are navigating today’s buyer-driven market