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Future-proofing hotel agreements: flexibility, alignment and the rise of white-label management

Shifting market demands still require strong relationships and open communication among all involved parties
From left to right: Philip Camble, Whitebridge Hospitality, moderator; Winston Zahra, Troo Hospitality; Timothy Walton, Marriott International; Alyona Antonenko, Keystone Law; and Jens Blomdahl, KSL Capital Partners. (Keystone Law)
From left to right: Philip Camble, Whitebridge Hospitality, moderator; Winston Zahra, Troo Hospitality; Timothy Walton, Marriott International; Alyona Antonenko, Keystone Law; and Jens Blomdahl, KSL Capital Partners. (Keystone Law)
CoStar Analytics
September 24, 2025 | 9:00 AM

Keystone Law hosted a panel discussion on 16 September, during which hospitality leaders and legal experts gathered to explore how hotel agreements can be future-proofed in an industry shaped by rapid change, evolving guest expectations and increasingly sophisticated investors. The panel was moderated by Philip Camble of Whitebridge Hospitality and included: Winston Zahra, Troo Hospitality; Timothy Walton, Marriott International; Alyona Antonenko, Keystone Law; and Jens Blomdahl, KSL Capital Partners.

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News | Future-proofing hotel agreements: flexibility, alignment and the rise of white-label management