Just as Rory McIlroy made history last week by winning back-to-back Masters titles, hotel operators in Augusta, Georgia, capitalized on the event, resulting last Friday in the market’s highest single-day revenue per available room, or RevPAR.
Masters week scores an ace for Augusta hotel room revenue records
Rate spikes, near-sellouts around golf’s signature event delivered market’s biggest single-day haul
By Chantal Wu
CoStar AnalyticsApril 17, 2026 | 12:58 P.M.
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