In the Southeast, college football is more than just a sport — it’s a near-religion for millions, with emotions rising and falling each Saturday from late August to Thanksgiving, depending on what unfolds in a college town.
College football drove hotel demand in smaller Southeastern towns
Hotel submarkets in Georgia and South Carolina benefited from recent games, while one in Florida underwhelmed and faced a change
By Chantal Wu
CoStar AnalyticsOctober 10, 2025 | 2:52 P.M.
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IN THIS ARTICLE
- Properties
- EverBank Stadium
1 Stadium Pl, Jacksonville, FL
- Mercedes-Benz Stadium
1414 Andrew Young Blvd, Atlanta, GA
- Raymond James Stadium
4201 Dale Mabry Hwy, Tampa, FL