Few events command the attention of hoteliers around the world like the FIFA World Cup. Equal parts infrequent and coveted, the tournament has historically driven meaningful gains in occupancy, average daily rate and revenue per available room thanks to a surge in international and domestic travel demand.
Forward bookings data teases potential early winners among US World Cup host markets
Miami, San Francisco and Los Angeles report highest gains in occupancy on the books for June and July
By Jake Bruno
STRMarch 27, 2026 | 1:18 P.M.
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