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Declining hotel demand from groups reflects softness in meetings industry

Nine-month drop in rooms sold in large blocks came even amid mixed transient demand
Many hotels catering to group events had that empty feeling as companies sought to reduce discretionary spending following the announcement of widespread tariffs in early April. (Getty Images)
Many hotels catering to group events had that empty feeling as companies sought to reduce discretionary spending following the announcement of widespread tariffs in early April. (Getty Images)
CoStar Analytics
February 2, 2026 | 9:52 P.M.

After a strong start to 2025, demand for hotels from groups, defined as rooms sold in blocks of 10 or more, fell for nine straight months, a pattern that points to the lingering uncertainty felt across corporate America following the federal government tariff announcement in early April.

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News | Declining hotel demand from groups reflects softness in meetings industry