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Conference panelists probe ways to make parking more cost-effective, support return to office policies

Additional revenue generated by optimizing space allocation can offset the need to increase prices for employees returning to the office, NAIOP panelists said.
From left, panelists Blake Hyde of Cadillac Fairview, Matthew Lindenberger of Impark, Adam Jacobs of Colliers and Stan Ivankovic of Environics discuss parking at NAIOP's CRE.Converge conference this month in Toronto. (Kristian Gravenor/CoStar)
From left, panelists Blake Hyde of Cadillac Fairview, Matthew Lindenberger of Impark, Adam Jacobs of Colliers and Stan Ivankovic of Environics discuss parking at NAIOP's CRE.Converge conference this month in Toronto. (Kristian Gravenor/CoStar)
CoStar News
September 30, 2025 | 4:19 P.M.

Office property owners can generate more revenue and increase tenant satisfaction by reorganizing their parking spaces using innovations such as dynamic pricing and shared parking passes, according to Matthew Lindenberger, chief technology officer at Reimagined Parking company Impark.

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