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Property executives urge use of more cost-effective parking pricing as workers return to office

Scrapping the standard monthly rate is one suggested technique
From left, Blake Hyde of Cadillac Fairview, Matthew Lindenberger of Impark, Adam Jacobs of Colliers and Stan Ivankovic of Environics discuss parking at NAIOP's CRE.Converge conference this month in Toronto. (Kristian Gravenor/CoStar)
From left, Blake Hyde of Cadillac Fairview, Matthew Lindenberger of Impark, Adam Jacobs of Colliers and Stan Ivankovic of Environics discuss parking at NAIOP's CRE.Converge conference this month in Toronto. (Kristian Gravenor/CoStar)
CoStar News
September 30, 2025 | 4:19 P.M.

Office property owners can generate more revenue and increase tenant satisfaction by reorganizing their parking spaces with innovations such as dynamic pricing and shared parking passes, according to Matthew Lindenberger, chief technology officer at Reimagined Parking company Impark.

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News | Property executives urge use of more cost-effective parking pricing as workers return to office