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How a former beauty executive ended up working with a dragon

House of Spells’ Jamie Vidal says fandom helps fuel fantasy retailer's expansion
Jamie Vidal is president of U.S. operations for House of Spells, opened its first overseas location at 234 W. 42nd St. in Times Square. (Andria Cheng/CoStar)
Jamie Vidal is president of U.S. operations for House of Spells, opened its first overseas location at 234 W. 42nd St. in Times Square. (Andria Cheng/CoStar)
CoStar News
September 18, 2026 | 2:33 P.M.

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When Jamie Vidal heard about House of Spells, the veteran beauty and technology executive immediately saw magic in the retailer's growth potential.

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