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Toys R Us accelerates comeback with 120 new stores

Brand expands beyond Macy’s partnership as it ramps up brick-and-mortar growth
Shoppers gathered for the debut of a Toys R Us store in San Marcos, Texas, last year. (Toys R Us)
Shoppers gathered for the debut of a Toys R Us store in San Marcos, Texas, last year. (Toys R Us)
CoStar News
September 17, 2026 | 10:13 P.M.

Toys R Us plans a big brick-and-mortar push this holiday season, opening 120 new standalone stores nationwide.

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