The Carolinas’ hotel sector is performing well, with seven of the region’s 10 hotel markets achieving revenue per available room growth in the first half of 2025. However, some markets could see a drop-off in the second half of the year as hurricane-induced demand subsides and economic concerns rise.
Carolina hotel sector is strong, though organic growth could prove challenging post-hurricanes
Luxury leisure demand, special events are anticipated to drive growth going forward
By Chantal Wu
CoStar Analytics
August 6, 2025 | 8:00 P.M.
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