Glenn Miller believes Landingplace Hotels has a spot in the marketplace where it can provide new levels of service for both guests and hotel owners.
He joined Landingplace — the recently launched brand platform — only a few months ago as the company's executive vice president of commercial strategy. Miller said that while he's never built a hotel brand in his 40-year career, he knows what one is supposed to look like.
Landingplace Hotels launched this summer with two conversion-focused midscale brands, select-service brand Landingplace Select and extended-stay brand Landingplace Suites. Miller said his job right now as the company works on signing deals is to make sure the proper technology is in place.
"It starts with our technology and the ability to apply that technology to attract guests and to ensure our owners are comfortable with what we were able to deliver," he said in a video interview with CoStar News Hotels at the recent Hotel Data Conference.
Landingplace has received interest from several different markets, from Nevada and Arizona to Texas and Florida, he said.
"As our investors learn about us and as they talk to us, I have a feeling that more will come from that arrangement, but we're looking to make sure that we are a good fit for every owner that we are serious about talking to," he said.
While the hotel industry is in a bit of a rut, Miller said extended-stay hotels have been able to perform better than other properties on the whole. He said Landingplace's model should be beneficial in a time like this, when many owners are financially stressed.
"We think that we're coming to market at the right time with both of these brands to give [owners] a little bit more flexibility in their pricing at the top and giving them more ability to make a good margin," he said.
For more from the interview with Landingplace Hotels' Glenn Miller, watch the video embedded above.