U.S. hotel demand has been slowing and the remainder of 2025 is filled with tough year-over-year comps that could lead to more performance declines.
Hospitality executives met in Nashville, Tennessee, for the 2025 Hotel Data Conference to discuss the latest U.S. hotel forecast and the strategies revenue managers are employing to continue to drive profitability.
Click through CoStar News Hotels' complete coverage of the conference and favorite this page as it will be updated with more content.
General sessions and panel coverage
- article5 Min ReadAugust 11, 2025 11:21 AMAt the 17th annual Hotel Data Conference, industry experts shared the latest reports on how the travel industry is responding to macroeconomic factors.
- article5 Min ReadAugust 12, 2025 09:32 AMSTR's Kelsey Fenerty provides context to the downgraded hotel forecast numbers for 2025 and 2026, and offers potential solutions for hoteliers.
- article4 Min ReadAugust 13, 2025 08:38 AMHotel revenue managers anticipate tough comps for the rest of 2025 and are fine-tuning their strategies to drive profitability.
- article4 Min ReadAugust 15, 2025 08:32 AMExperts speaking at the 17th annual Hotel Data Conference said the rise in consumer-facing artificial intelligence marks a shift in how guests find hotel and brand information.
- article3 Min ReadAugust 14, 2025 09:56 AMSTR Senior Director of Analytics Isaac Collazo compared the U.S. hotel recoveries in two, six-year periods following the Great Recession and the COVID-19 pandemic, which behaved quite differently.
- article4 Min ReadAugust 19, 2025 09:08 AMDuring a panel at the 2025 Hotel Data Conference, hotel revenue management and travel experts talk about how they're adapting to the new demand environment, including using AI and capturing as much demand as possible from the start.
- article4 Min ReadAugust 19, 2025 09:28 AMPanelists at the "Strike a Chord with Experimental Hospitality" session at the 2025 Hotel Data Conference said collecting guest data helps inform what unique experiences they covet from a hotel stay.
- article3 Min ReadAugust 20, 2025 08:33 AMPredicting hotel-performance has never been an exact science, but the mathematical hurdles have become higher amid the growing turbulence of tariffs and political noise. Luxury hotels continue to lead the way, and while U.S. hotels cannot count on international guests softening the blow from a weaker domestic market, 2026’s FIFA World Cup might produce a boost.
- article5 Min ReadAugust 20, 2025 08:36 AMHoteliers view mentorship as a key for growth among young revenue managers.
- article5 Min ReadAugust 21, 2025 08:38 AMMajor events, such as concerts and sports, can drive a wave of hotel demand just about anywhere. A panel of experts looked back on the lessons learned from Taylor Swift's Eras Tour, past Super Bowls and more to help prepare for the 2026 FIFA World Cup.
- article6 Min ReadAugust 21, 2025 09:56 AMIn a panel discussion at the 2025 Hotel Data Conference, experts talk about the factors that go into designing a hotel, such as how guests use the different spaces.
- article2 Min ReadAugust 22, 2025 09:51 AMDuring a live recording of 'Tell Me More' at the 2025 Hotel Data Conference, the podcast hosts talk about recent performance trends and take audience questions.
- article5 Min ReadAugust 22, 2025 09:52 AMArtificial intelligence has the potential to transform everything from revenue management to guest service, said experts on a panel at the Hotel Data Conference.
- article4 Min ReadAugust 25, 2025 10:06 AMTourism Economics' Aran Ryan breaks down how tariff policies and negative rhetoric toward other countries is affecting travel to the U.S.
- article4 Min ReadAugust 26, 2025 09:15 AMThe U.S. hospitality industry has made some strides in closing its labor gap, and a panel of experts shared the techniques that work to generate buy-in among young employees who are on the fence about a career in the business.
- article5 Min ReadAugust 26, 2025 09:38 AMIn setting its interest rate policy, the U.S. Federal Reserve relies on a multitude of data. Anoop Mishra, regional executive and vice president at the Federal Reserve Bank of Atlanta, recently spoke about how the Fed cancels out the macroeconomic noise to make the best decision possible.
- article5 Min ReadAugust 27, 2025 08:55 AMA presentation at the Hotel Data Conference on profitability in food and beverage show upper-upscale and luxury hotels are the stars of the show.
- article4 Min ReadAugust 28, 2025 08:50 AMCoStar Group analysts say a correlation exists between shrinking sublet availability and growing midweek hotel demand.
- article3 Min ReadAugust 29, 2025 08:41 AMThe booking window for group hotel stays continues to shrink even as requests for proposal aren't slowing down.
- article3 Min ReadSeptember 02, 2025 09:09 AMThe breakdown of short-term rental growth uncovers opportunities for hoteliers, according to Jamie Lane, chief economist and senior vice president of analytics at AirDNA.
- article5 Min ReadSeptember 02, 2025 09:29 AMHotel experts emphasized aligning sales, revenue-management and marketing teams toward unified goal, supported by shared data and a simplified vendor pool.
- article3 Min ReadSeptember 03, 2025 08:38 AMU.S. hotel demand continues to struggle, particularly as fewer global tourists visit the U.S. and group business trends begin to plateau.
- article8 Min ReadSeptember 04, 2025 08:58 AMThe many factors that hotel owners consider when looking at markets for a new build project include whether it'd be better to buy, as well as population and job growth trends.
- article3 Min ReadSeptember 08, 2025 09:33 AMFactors that couldn't have been planned for, such as the lack of government and international travel, are proving to be major headwinds for the hotel industry this year.
- article2 Min ReadSeptember 15, 2025 09:27 AMHotel revenue strategists want to move past comparisons to 2019 performance levels, citing the changes over the past six years.
- article3 Min ReadSeptember 09, 2025 08:09 AMThe U.S. hotel industry continues to see bifurcation between the luxury and economy segments as higher costs of living weigh more heavily on economy hotels and lower-income guests, which are borrowing more with credit to fund their travel.
- article4 Min ReadSeptember 10, 2025 09:14 AMAt the Hotel Data Conference, CoStar's Michael Stathokostopoulos explained how hotel conversions factor into the overall U.S. hotel development landscape.
Podcasts and video interviews
- article2 Min ReadAugust 13, 2025 09:27 AMThe hotel industry at large seems to learned its lesson on weathering demand shocks, said Sage Hospitality Group's Priya Chandnani.
- article2 Min ReadAugust 18, 2025 08:30 AMEconomic and political uncertainty add chaos to forecasting, Pyramid Global Hospitality exec Lori Kiel said.
- article2 Min ReadAugust 13, 2025 12:02 PMSTR's William Anns talks about the impact of the Oasis tour and other major events in Europe on latest EMEA podcast.
- article1 Min ReadAugust 26, 2025 08:45 AMPresident and CEO Charles Oswald says he sees more opportunities with new development.
- article2 Min ReadSeptember 19, 2025 10:06 AMIn a recent video interview, Olympia Hospitality President Sara Masterson described how conversions of group business is lower than it was before even though the number of inquiries has stayed consistent.
- article1 Min ReadSeptember 11, 2025 09:27 AMPM Hotel Group's Lovell Casiero says her company's integration of Sightline Hospitality has made it a premier player in the lifestyle luxury space.
- article1 Min ReadSeptember 04, 2025 08:59 AMThere's room for optimism for the future of the U.S. hotel industry amid another forecast downgrade due to real disposable income growth and household balance sheets remaining strong, said Tourism Economics President Adam Sacks.
- article2 Min ReadSeptember 15, 2025 08:47 AMIn a video interview, Jennifer Spradling of New Waterloo said the growing company prioritizes community-focused "impact hospitality."
- article3 Min ReadSeptember 09, 2025 09:26 AMShannon Foster shares details of the country star's latest hospitality endeavor that's expected to open next spring.
- article2 Min ReadSeptember 05, 2025 09:28 AMKurien Jacob of Highgate Technology Ventures emphasizes the importance of hotels maintaining good "data hygiene" as artificial intelligence-powered tools grow in popularity.
- article1 Min ReadAugust 28, 2025 08:54 AMBalancing guest service and profitability becomes a 'tightrope walk,' company executive Chris Cheney said in a video interview.
- article3 Min ReadSeptember 03, 2025 09:26 AMIn a podcast interview, First Hospitality's Jenna Fishel talks about her company's transition to a commercial strategy model and how it's navigating the current demand environment.
Recaps
- article5 Min ReadAugust 08, 2025 10:04 AMDuring the first day of the 2025 Hotel Data Conference, industry analysts presented a more muted U.S. hotel forecast amid a demand plateau as business travel hasn't returned to peak levels.
- article5 Min ReadAugust 08, 2025 03:42 PMCoStar News Hotels recaps the second day of the 2025 Hotel Data Conference.