U.S. hotel demand has been slowing and the remainder of 2025 is filled with tough year-over-year comps that could lead to more performance declines.
Hospitality executives met in Nashville, Tennessee, for the 2025 Hotel Data Conference to discuss the latest U.S. hotel forecast and the strategies revenue managers are employing to continue to drive profitability.
Click through CoStar News Hotels' complete coverage of the conference and favorite this page as it will be updated with more content.
General sessions and panel coverage
article5 Min ReadAugust 11, 2025 11:21 AMAt the 17th annual Hotel Data Conference, industry experts shared the latest reports on how the travel industry is responding to macroeconomic factors.
article5 Min ReadAugust 12, 2025 09:32 AMSTR's Kelsey Fenerty provides context to the downgraded hotel forecast numbers for 2025 and 2026, and offers potential solutions for hoteliers.
article4 Min ReadAugust 13, 2025 08:38 AMHotel revenue managers anticipate tough comps for the rest of 2025 and are fine-tuning their strategies to drive profitability.
article4 Min ReadAugust 15, 2025 08:32 AMExperts speaking at the 17th annual Hotel Data Conference said the rise in consumer-facing artificial intelligence marks a shift in how guests find hotel and brand information.
article3 Min ReadAugust 14, 2025 09:56 AMSTR Senior Director of Analytics Isaac Collazo compared the U.S. hotel recoveries in two, six-year periods following the Great Recession and the COVID-19 pandemic, which behaved quite differently.
article4 Min ReadAugust 19, 2025 09:08 AMDuring a panel at the 2025 Hotel Data Conference, hotel revenue management and travel experts talk about how they're adapting to the new demand environment, including using AI and capturing as much demand as possible from the start.
article4 Min ReadAugust 19, 2025 09:28 AMPanelists at the "Strike a Chord with Experimental Hospitality" session at the 2025 Hotel Data Conference said collecting guest data helps inform what unique experiences they covet from a hotel stay.
article3 Min ReadAugust 20, 2025 08:33 AMPredicting hotel-performance has never been an exact science, but the mathematical hurdles have become higher amid the growing turbulence of tariffs and political noise. Luxury hotels continue to lead the way, and while U.S. hotels cannot count on international guests softening the blow from a weaker domestic market, 2026’s FIFA World Cup might produce a boost.
article5 Min ReadAugust 20, 2025 08:36 AMHoteliers view mentorship as a key for growth among young revenue managers.
article5 Min ReadAugust 21, 2025 08:38 AMMajor events, such as concerts and sports, can drive a wave of hotel demand just about anywhere. A panel of experts looked back on the lessons learned from Taylor Swift's Eras Tour, past Super Bowls and more to help prepare for the 2026 FIFA World Cup.
article6 Min ReadAugust 21, 2025 09:56 AMIn a panel discussion at the 2025 Hotel Data Conference, experts talk about the factors that go into designing a hotel, such as how guests use the different spaces.
article2 Min ReadAugust 22, 2025 09:51 AMDuring a live recording of 'Tell Me More' at the 2025 Hotel Data Conference, the podcast hosts talk about recent performance trends and take audience questions.
article5 Min ReadAugust 22, 2025 09:52 AMArtificial intelligence has the potential to transform everything from revenue management to guest service, said experts on a panel at the Hotel Data Conference.
article4 Min ReadAugust 25, 2025 10:06 AMTourism Economics' Aran Ryan breaks down how tariff policies and negative rhetoric toward other countries is affecting travel to the U.S.
article4 Min ReadAugust 26, 2025 09:15 AMThe U.S. hospitality industry has made some strides in closing its labor gap, and a panel of experts shared the techniques that work to generate buy-in among young employees who are on the fence about a career in the business.
article5 Min ReadAugust 26, 2025 09:38 AMIn setting its interest rate policy, the U.S. Federal Reserve relies on a multitude of data. Anoop Mishra, regional executive and vice president at the Federal Reserve Bank of Atlanta, recently spoke about how the Fed cancels out the macroeconomic noise to make the best decision possible.
Podcasts and video interviews
article2 Min ReadAugust 13, 2025 09:27 AMThe hotel industry at large seems to learned its lesson on weathering demand shocks, said Sage Hospitality Group's Priya Chandnani.
article2 Min ReadAugust 18, 2025 08:30 AMEconomic and political uncertainty add chaos to forecasting, Pyramid Global Hospitality exec Lori Kiel said.
article2 Min ReadAugust 13, 2025 12:02 PMSTR's William Anns talks about the impact of the Oasis tour and other major events in Europe on latest EMEA podcast.
article1 Min ReadAugust 26, 2025 08:45 AMPresident and CEO Charles Oswald says he sees more opportunities with new development.
Recaps
article5 Min ReadAugust 08, 2025 10:04 AMDuring the first day of the 2025 Hotel Data Conference, industry analysts presented a more muted U.S. hotel forecast amid a demand plateau as business travel hasn't returned to peak levels.
article5 Min ReadAugust 08, 2025 03:42 PMCoStar News Hotels recaps the second day of the 2025 Hotel Data Conference.