Hotels capitalize as World Cup fever sweeps US

From the Tartan Army invasion to the “Viking Row,” the 2026 FIFA World Cup has dominated headlines over the past weeks. Across 11 U.S. host cities, average daily rate, or ADR, increases were the primary driver of revenue per available room, or RevPAR, growth, reinforcing CoStar’s early forecast that the World Cup would be a rate event rather than an occupancy event.