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Business Plan Created in Grad School Leads to Billion-Dollar Deals

Landmark Properties CEO Says Decision To Focus on Student Housing Still Pays Off
Landmark Properties co-founder and CEO Wes Rogers has struck several large partnerships with institutional investors. (Tony Wilbert/CoStar News)
Landmark Properties co-founder and CEO Wes Rogers has struck several large partnerships with institutional investors. (Tony Wilbert/CoStar News)
CoStar News
April 12, 2022 | 2:01 P.M.

When Wes Rogers and James Whitley were working on their MBAs at the University of Georgia in the early 2000s, Rogers wrote a business plan centered on developing properties that would be as recession-proof as possible. The plan proved prescient for the company they founded, and it still pays large dividends today.

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