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More US hotel submarkets are losing revenue per available room, echoing prior downturns

Data from 2001 and 2008 suggest a potential trajectory for 2025
CoStar Analytics
September 11, 2025 | 3:11 P.M.

The U.S. hotel industry is made up of 691 submarkets. Each month some of the submarkets gain revenue per available room, or RevPAR, compared to the same month in the prior year. In a healthy environment, the ratio of submarkets gaining revenue is higher than the percentage of submarkets losing ground.

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