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Rio’s free mega concerts continue driving gains for local hotels

Annual Todo Mundo no Rio show pushes rates, revenues up
RIO DE JANEIRO, BRAZIL - MAY 3: Shakira performs live during a concert as part of TODO MUNDO NO RIO at Copacabana beach on May 3, 2026 in Rio de Janeiro, Brazil. (Photo by Kevin Mazur/Kevin Mazur/Getty Images for Shakira) (Kevin Mazur/Getty Images for Sha)
RIO DE JANEIRO, BRAZIL - MAY 3: Shakira performs live during a concert as part of TODO MUNDO NO RIO at Copacabana beach on May 3, 2026 in Rio de Janeiro, Brazil. (Photo by Kevin Mazur/Kevin Mazur/Getty Images for Shakira) (Kevin Mazur/Getty Images for Sha)

A free concert series in Rio de Janeiro has been the catalyst for hotel performance growth each May.

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