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Major Apartment Owners Focus on Branding To Boost Bottom Line

Largest US Apartment Owner Launches Five-Year Plan To Rename 300 Properties
A crew removes the monument sign at Post Glen apartments in Brookhaven, Georgia, as part of Mid-America Apartment Communities' plan to rename 300 complexes across the country. (Tony Wilbert/CoStar News)
A crew removes the monument sign at Post Glen apartments in Brookhaven, Georgia, as part of Mid-America Apartment Communities' plan to rename 300 complexes across the country. (Tony Wilbert/CoStar News)
CoStar News
March 16, 2021 | 9:19 P.M.
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