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Hotels follow the people moving across the Southeast

Census data shows migration driving demand, pipelines, staffing conditions
CoStar Analytics
April 14, 2026 | 2:01 P.M.

Population growth in the Southeast continues to shift, with parts of Florida and the Carolinas seeing the strongest gains. Larger metropolitan areas attracted more international newcomers, while smaller and mid-sized markets with strong job growth and relatively affordable housing pulled in domestic movers.

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