HENDERSONVILLE, Tennessee—San Francisco/San Mateo, California, experienced the largest increases in average daily rate and revenue per available room during November, according to data from STR.
The market’s ADR increased 19.5% to US$158.42, its RevPAR was up 31.4% to US$118.78 and its occupancy rose 10% to 75%.
Overall, the U.S. hotel industry’s occupancy rose 4.7% to 55.7%, its ADR was up 4.3% to US$100.85 and its RevPAR increased 9.2% to US$56.17.
Among the top 25 markets, Nashville, Tennessee, experienced the largest occupancy increase, rising 16.1% to 60%, followed by Detroit, Michigan (+13.5% to 60.3%), and Houston, Texas (+10.9% to 60.7%). New Orleans, Louisiana, fell 10.6% in occupancy to 59.5%, posting the only double-digit decrease in that metric.
Three markets, other than San Francisco/San Mateo, achieved double-digit ADR increases: Oahu Island, Hawaii (+14.4% to US$173.67); Miami-Hialeah, Florida (+13.6% to US$151.10); and Philadelphia, Pennsylvania-New Jersey (+10.2% to US$121.50). Atlanta, Georgia, fell 4.1% in ADR to US$81.51, reporting the largest decrease in that metric, followed by Denver, Colorado, with a 3% decrease to US$96.08.
Two markets, excluding San Francisco/San Mateo, reported RevPAR increases of more than 20%: Nashville (+22.9% to US$55.83) and Miami-Hialeah (+22.4% to US$118.58). New Orleans reported the largest RevPAR decrease, falling 12.4% to US$73.14, followed by Denver with a 7% decrease to US$53.12.
Default Ad Will Appear Here
Among the chain-scale segments, the upper-midscale segment reported the largest occupancy increase, rising 5.5% to 56.8%, followed by the luxury segment with a 5.4% to 68.1%.
The luxury segment (+4.8% to US$261.38) and the independent segment (+4.8% to US$95.68) posted the largest ADR increases for the month.
The luxury segment increased 10.5% in RevPAR to US$177.98, followed by the independent segment (+9.4% to US$49.42), the upper-midscale segment (+9.3% to US$52.44), and the upscale segment (+9.2% to US$74.52).
None of the chain-scale segment experienced decreases in the three key performance metrics for November.
Source: STR