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The flight to quality has become a flight to experience

The industry must learn how to value it
Gillian Stewart. (Michael Laird Architects)
Gillian Stewart. (Michael Laird Architects)
By Gillian Stewart
Michael Laird Architects
April 10, 2026 | 10:24 AM

Across the UK office market, occupiers are consolidating into fewer buildings, but they are also becoming more selective. They are no longer paying for space alone but investing in environments that help them attract staff back, retain talent, embed culture and simply work better day to day. In this context, the traditional leasing metrics we rely on (rent, square footage and yield) only tell part of the story.

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