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CoStar Insight

US hotels turn in strong performance to start out year

Rest of first half of 2026 characterized by favorable comparisons with prior year
Hotel revenue managers are still hopeful about the prospects for increased room demand for the 2026 FIFA World Cup, though rising fuel costs are causing some concern that they could curtail travel demand. (Getty Images)
Hotel revenue managers are still hopeful about the prospects for increased room demand for the 2026 FIFA World Cup, though rising fuel costs are causing some concern that they could curtail travel demand. (Getty Images)
CoStar Analytics
March 25, 2026 | 6:09 P.M.

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The U.S. hotel industry reported positive year-over-year comparisons with the prior year, according to CoStar’s latest hospitality performance data through mid-March.

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News | US hotels turn in strong performance to start out year