Prism, the parent company of India's Oyo Rooms, a global hotel brand, is growing its hotel portfolio in the United Kingdom as it plans to go public.
Prism is adding 40 hotels in the U.K. under its Belvilla and Sunday Hotels brands. The two brands are in Prism’s “premium hospitality” portfolio, its latest move being a concerted effort to expand its segmentation in key markets, the Economic Times of India reports. The hotels will be managed, not franchised as is the case with the Oyo portfolio.
Sunday Hotels currently has 16 hotels in England and Wales, all of which it opened over the last two years or so in cities such as London, Bristol, Cardiff, Exeter, Manchester and Winchester. Belvilla is a vacation apartment brand, but it is expanding into lifestyle hotels.
Prism said that it will focus on expanding the two brands across Europe as well as across the U.S. and Middle East.
According to peer Indian newspaper Business Standard, the new hotels are a combination of bigger-box hotels and heritage properties.
Puneet Yadav, Prism’s country head for the U.K., said the “expansion is closely aligned with the India-U.K. bilateral tourism corridor.”
That U.K.-India agreement has several pillars, including increased airline flight capacities and cross-border hospitality investments.
Ahead of an initial public offering expected later this year, conglomerate Prism, which owns among other entities, Oyo, has added 40 hotels in the United Kingdom under its Belvilla and Sunday Hotels brands.
Prism's initial public offering is expected later this year. Since September 2025, Prism has been the new name of Oyo’s former owner Oravel Stays.
The number of IPOs in India’s hotel industry has grown over the last few years. Prism filed for its IPO in late 2025 and received approval from the Securities & Exchange Board of India in June.
According to The Hindu, Prism’s IPO has a fundraising target of 66.5 billion Indian rupees ($693 million), which would give the overall company a value of between $7 billion and $8 billion.
In the company's former life as Oravel Stays, it filed for an IPO in 2023, but the launch was abandoned.