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Pop-Up Shops Lean on Instagram to Create Buzz Over Temporary Space

Across the Country, Vacant Retail Spaces Are Being Converted into Photo Studios for the Masses.
The Museum of Ice Cream opened pop-up photo studios across the country that led to a permanent location in San Francisco.
The Museum of Ice Cream opened pop-up photo studios across the country that led to a permanent location in San Francisco.
By Kyle Hagerty
November 5, 2018 | 12:27 P.M.

Instagram, the social media network that changed the way people share photos, is now influencing a burgeoning trend in retail: the pop-up shop.

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