Blackpool's 161-year-old North Pier has been put up for sale, with the owner inviting "sensible offers".
The structure, which has been owned by the same family for the past 14 years, is Grade II-listed and described as "one of the UK’s most historic and well-loved seaside landmarks".
Northern Victorian Pier, the ownership group, has instructed Avison Young to sell the property close to the iconic Blackpool Tower, which was built before the pier.
The 500-metre pier hosts the Joe Longthorne Theatre, an amusement arcade that includes an adult gaming centre, a two-tier Victorian carousel, electric train and a variety of cafes, takeaways and bars.
Directors for Northern Victorian Pier said in a statement: "Bringing North Pier to market is a decision we’ve made with a heavy heart. However, following the events of the past few years, we’ve chosen to focus our attention on the wider portfolio, including Central and South Piers.
"Our passion for North Pier has never wavered and we have continued to invest in it throughout the challenges of COVID. There remains a fantastic opportunity to enhance the visitor offer, particularly through the proposed refurbishment of the former Merrie England Bar, and to shape a pier that’s ready for the future."
Agents said the pier is primarily operated by the owner and managed in-house, except for select concession areas. The freehold also benefits from a premises licence, an adult gaming licence and a gaming machine permit.
Development opportunities at the site include a planning application pending for renovation works to "enhance and modernise the space" at the Merrie England Bar.
Richard Baldwin, director, leisure at Avison Young, added: "Blackpool North Pier is a rare and exciting opportunity to acquire a prominent, multi-faceted family entertainment attraction in one of the UK’s flagship seaside destinations.
"With its mix of leisure, entertainment, and food and beverage uses, combined with clear potential to further develop and enhance the existing offer of the Merrie England Bar, the asset presents both immediate income and long-term growth opportunities.
"We expect strong interest from a wide range of investors and operators keen to capitalise on Blackpool’s enduring popularity and ongoing regeneration."