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Highgate To Acquire Viceroy, Aims To Quickly Announce New Hotels

Viceroy Recently Debuted in Europe and Plans a Second Hotel There Next Year
Viceroy Hotels & Resorts' latest opening is also its first in Europe, the 119-room Viceroy Kopaonik Serbia. (Viceroy Hotels & Resorts)
Viceroy Hotels & Resorts' latest opening is also its first in Europe, the 119-room Viceroy Kopaonik Serbia. (Viceroy Hotels & Resorts)
CoStar News
December 15, 2022 | 1:57 P.M.

Hotel owner and management company Highgate will acquire Viceroy Hotels & Resorts in a deal slated to close in early 2023, according to a news release.

No price or other financial details were disclosed in the announcement.

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Sean McCracken
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Los Angeles-based Viceroy has 11 hotels in operation and two in development for a total portfolio of 13 hotels.

Recent openings include its first in Europe, the 119-room Viceroy Kopaonik Serbia. The 76-room Viceroy at Ombria Resort Algarve, Portugal, which will also include 65 private residences, is set to open next year; and the the Viceroy Bocas del Toro Panama will debut in 2024.

The acquisition will result in New York-based Highgate adding to its more than 500 owned and/or managed hotels and more than 84,000 rooms across Europe, Latin America, the Caribbean and United States. Highgate has more than $20 billion in assets under management, according to the release.

Richard Russo, principal at Highgate, said in the news release that ā€œHighgate intends to add brand-accretive hotels to the Viceroy portfolio that will further enhance customer perception and brand awareness.ā€

ā€œFurther, through powering Viceroy with a proprietary relationship with Highgate's operating company, and imparting the benefits of Highgate’s scale, we will be able to provide significant incremental value to associates, guests, owners and partners,ā€ he said.

Russo said additional hotels for the Viceroy brand will be announced in ā€œthe coming months … exciting additions to the portfolio in major urban gateway markets and select resort destinations.ā€

Viceroy CEO Bill Walshe said he expects the deal to accelerate the hotel firm’s momentum and ā€œsolidify our position as the leading modern luxury lifestyle brand in our space.ā€

Viceroy has three sub-brands, the Icon Collection, Lifestyle Series and Urban Retreats.

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