Adidas has opened a soccer-focused flagship store at the American Dream megamall in North Jersey in advance of the FIFA World Cup 2026 games that will be played at the stadium next door this summer.
The store at the mall in East Rutherford will be the first U.S.-only soccer-focused flagship for the athletic-goods chain, whose North American headquarters is in Portland, Oregon.
American Dream, owned by Triple Five Group, is adjacent to MetLife Stadium, which will be hosting eight World Cup matches, including the final on July 19.
The Adidas store aims to offer an "immersive, soccer-driven retail experience that spotlights the sport’s culture through premium footwear, performance apparel, and exclusive collections," American Dream said in a statement on Friday.
The store concept "celebrates the global passion for soccer," according to Adam Petrick, American Dream's chief marketing officer.
"This opening reinforces our commitment to bringing iconic brands and culturally relevant experiences to our guests, especially as the world turns its attention to the global game," Petrick said in a statement.
After the soft opening, a grand opening celebration is slated for Feb. 25, with athlete appearances and additional details to be announced.
The Adidas opening is part of a broader slate of World Cup-related programming and activities planned at American Dream this year.