It's possible to be a champion of aesthetic medicine and invest in Parisian value-added real estate. Doctor Bernard Sillam is proof of this. Considered one of the pioneers in his field, he is best known for having founded, with his children Scarlett, Vladimir and Dimitri, Lazeo, one of Europe's leading centers for aesthetic medicine. Established in 2009, the Lazeo group has over 170 centers in France. Last year, it made a particularly big splash by welcoming Blackstone, an unmistakable minority shareholder, to its capital.
But let's get back to real estate. A sector in which this family intends to diversify its activities, according to our information. In fact, as it opened its centers in France, it realized that there was considerable potential for value enhancement, particularly in urban centers. The group's holding company, BS Holding, has therefore created a value-add division. Its aim is to acquire properties and resell them after repositioning them. With this in mind, the Sillam family's entrepreneurial group, acting via its holding company and supported by its investment manager Jadero, has signed up for its first two acquisitions in three months in Paris's 8th arrondissement.
According to our information, the Sillam family has acquired 57 Rue d'Amsterdam, a 600-square-meter office building, as well as 2,000 square meters at 254 Rue du Faubourg-Saint-Honoré, combining residential, office and retail space. Together, the two transactions represent an investment of more than €25 million, made with institutional investors.
The family of Dr. Bernard Sillam has thus made a major impact on the Paris value-added real estate market, and they have no intention of stopping there. "We're aiming to acquire three to four buildings a year over the next five years," confides Bernard Sillam, who will initially focus on "Parisian assets whose fundamentals and location are indisputable. "We want to establish a long-term presence by implementing a dynamic and opportunistic asset rotation strategy," he adds.
The Sillam family is ambitious and has surrounded itself with a number of professionals to achieve its objectives. Project sourcing and monitoring are handled by Jadero, a company recently founded by Jean-Alexandre Aïm and Baudouin Delaporte, former employees of Gecina, Unibail-Rodamco-Westfield and Nexity. In addition, the legal, tax and financial structuring is supported by Family Partners. Lastly, C&C is their appointed notary.
In this context, Bernard Sillam affirms that "the in-depth work carried out since the beginning of the year and the very specific market conditions will enable [them] to accelerate [their] development plan, while maintaining the high level of selectivity and exacting standards that characterize [their] various projects."
In both transactions, the sellers were advised by Enoma, Catella, Alex Bolton and Avison Young.