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Multifamily Investment Works Better When Owners Know Who Their True Clients Are, DeFrancis Says

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Cortland CEO Steven DeFrancis said his firm's most-important clients are its renters. (Cortland)
Cortland CEO Steven DeFrancis said his firm's most-important clients are its renters. (Cortland)
CoStar News
August 20, 2021 | 3:58 P.M.

Steven DeFrancis, who founded Cortland in 2005 and has grown it into one of the largest U.S. apartment owners, said when he and his team realized who they really were serving, the people who rent at its multifamily properties, his company started to separate itself from its competitors.

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News | Multifamily Investment Works Better When Owners Know Who Their True Clients Are, DeFrancis Says