While many missed out on Mother's Day celebrations in 2020, hotels now are gearing up to offer on-property packages and promotions for overnight guests and locals for this year's holiday.

The Rose Hotel Chicago O'Hare, Tapestry Collection by Hilton, is offering a Mother's Day High Tea at its on-property Thorn Restaurant & Lounge as well as an overnight Mother's Day Package at the hotel.

Rachel Westberg, director of sales and catering at The Rose Hotel, said in an email interview the overnight Mother's Day Package includes the high tea experience, breakfast for two, "MOMosas" for purchase, live music, free overnight parking and a Chicago Savings Pass for the Fashion Outlets of Chicago. The goal was to offer something to attract local diners, staycationers and out of town guests.

"We felt that mixing the food and beverage offerings with a local musician and partnering with the Fashion Outlets of Chicago would cover our bases," she said.

Items on the High Tea menu include tea sandwiches, dessert bites and a blooming flower green tea.

Dury Kim, regional director of revenue management at Real Hospitality Group, said the company's portfolio is tapping into packages that also help the community.

"Some of our properties are doing a charity donation on top of their Mother's Day promotion package," she said. "They'll couple it with wine or Prosecco, then also have a $10 or $15 charity donation to Mom2Mom."

Real is also tailoring its packages to showcase a property's best selling points, such as rooftop lounges or rooms and suites with balconies.

"The main attribute of a hotel that is extremely successful is what we're putting out there for promotions and pairing those two together," she said.

A lot of people missed out on Mother's Day weekend travel last year due to the start of pandemic, so her company wants to be hyper-focused on guest service, she said.

Thomas Carreras, general manager of the Four Seasons New York Downtown, said in an email interview the property will feature a "Perfectly Pampered" package.

The package runs from May 1-31, and includes an overnight stay, daily in-room breakfast for two, an aromatherapy experience at its spa and late check out.

"We decided to make our Mother's Day package available for the entire month ... to enable flexibility of traveling when it suits them," he said. "We are interested in enriching peoples' lives, infusing wellness into our neighbors' lives and this is an opportunity for us to do so for an entire month."

The hotel will also tap its floral partner and newest retailer, Amaranth, for a pop-up floral event that will be available from May 7-9. Amaranth will move into the retail space of the property's Plaza during the summer months.

"This is the perfect way to showcase them and introduce them to the neighborhood, while also offering a surprise and delight value-add to our guests," he said.

Casa de Campo Resort and Villas in the Dominican Republic is offering a "Not Your Average Mother's Day" package that includes options such as golfing, rum tasting, skeet shooting and a private beach dinner. Both the skeet shooting and rum tasting are special additions for Mother's Day and the month of May.

Additionally, guests can purchase a one-hour photo shoot session.

Jason Kycek, senior vice president of sales & marketing at Casa de Campo, said in an email interview the team was looking for package options that moms might appreciate while on a trip.

"The family photo session on a tropical beach or golf course after being limited to indoor activities all year seemed like a perfect solution," he said.

Westberg said over the past six months her team noticed many guests were locals who are looking for staycation experiences.

"We're using this package to both drive rate but also show value to the guest," she said. "While [there is] a $200 upcharge, guests are still saving almost $700 by bundling all the inclusions."

Her team successfully deployed a similar strategy for Valentine's Day this past year, which showed pent-up demand was there.

In terms of staffing, she said that's been a great focus as of late. The hotel plans to be "heavily staffed" for this Mother's Day event.

Dury said rates of packages depend on the market. Her team heavily looks at data, and they and won't say there's extreme pent-up demand in a market without seeing it in the data first. Once that trend is confirmed, they will then take that rate risk.

Kycek said his team expects Mother's Day weekend to be full. The hotel is pleased the property's guests are not as price-sensitive as they were before the pandemic. Average daily rates have been strong since it reopened.

"We are seeing tremendous pent-up demand for our property from the U.S. now that the vaccine is widely distributed," he said. "Our team has defined prices and special offers and packages for these summer months for the enjoyment of the whole family."

The hotel is already working at full capacity with all its staff. All areas on-property are open to serve guests.

Booking windows in general have been extremely short during the pandemic, Westberg said. As of April 27, the hotel already had 45 covers reserved for the High Tea, not including hotel guests.

"We are expecting a large ramp-up period in the next week once the calendar turns to May," she said. "We're feeling the tide turn and more optimism from the public to make both hotel and restaurant reservations further out."

Dury said there's been an influx in customers searching for trips, but the conversions haven't caught up yet and the booking window is still short term.

Carreras said guests of the Four Seasons New York Downtown are willing to pay for a luxury lifestyle experience, and there's already been some advanced bookings made.